TACO BELL

中辉文化传播作为百胜中国旗下,全球超人气餐饮品牌TACO BELL的创意代理商,全权负责品牌登陆中国战役。TACO BELL以“LIVE MÁS”为品牌精神,立足潮流,意图向中国年轻人传递“If you never do, you’ll never know”的品牌理念。 中辉文化传播从品牌定位、策略,创意执行,SNS平台内容创作、网红直播、KOL合作、落地活动等多渠道、多维度为品牌打造独树一帜的品牌形象。开业前期,策划“塔可先锋尝鲜荟”百人招募活动,掀起首个塔可先锋“百人逃单行动”,为品牌开业造势。试营业期间,更邀请有“男版Papi酱”之称的知名网红@阿福Thomas 现场直播,在线直播观看量近40万人次,总观看量达800多万人。 正式营业当晚,中辉文化传播为TACO BELL向魔都青年奉上最“胡闹”的开幕Idea —— 以一场“年轻晚得起”的开业潮趴向魔都宣告品牌强势登陆。NBA Legend —— Shaquille O‘Neal (奥尼尔)亲临现场,并对这场开业潮趴刷爆微博成为热搜。多元创意节目 —— DJ Live Show,Rapper,近景魔术、劲爆街舞及加州美食的多番轰炸下,全城嗨到凌晨,一举奠定TACO BELL“魔都最新网红潮店”身份。 中辉文化传播与TACO BELL的紧密合作于2017年再度升级,相信在接下来的一年中将做一系列更为紧密地合作,为品牌提升声量,协助品牌拓展店铺版图,掀起新一轮食尚潮流。
Taco Bell is a globally popular catering brand of Yum China. As its creative advertising agency, ZH Commnications takes full charge of its landing campaign in China. With its brand spirit “Live MÁS”, Taco Bell keeps up with the trend, trying to deliver its brand idea of “If you never do, you’ll never know” to all Chinese groups of young. ZH Communications helped Taco Bell build its unique brand image by multiple channels and dimensions, such as brand positioning, brand strategy, creative execution, content creation on SNS platforms, KOL live streaming and collaboration, event execution and so on. We planed a soft opening before Taco Bell's grand opening by an event of “百人逃单行动”, in order to buid up the momentum for grand opening. During soft opening, KOL @阿福Thomas who is regarded as “Male Papi” was invited to do a live streaming, and recieved over 400 thousand real-time views and over 8 million views in total. At the grand opening night, ZH communications and Taco Bell showed all young people in Shanghai a “年轻晚得起” grand opening party. It was the most “licentious” idea for opening ceremony: NBA Legend —— Shaquille O'Neal was invited and the opening party became one of the top search terms on Weibo. There were also a number of creative programs at the night: DJ Live Show, Rap Show, close up magic show and street dancing show with tasty Californian food. The party established Taco Bell as another popular catering brand in Shanghai. 2017, cooperation between ZH Communications and Taco Bell has been upgrated, we believe that we can help Taco Bell to expand and make more people hear Taco Bell , in order to inspired a new trend of “Yummy Fashion”.
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