尊尼获加蓝牌 - 中国的变革者故事

Johnnie Walker Blue - Game Changer in China

尊尼获加蓝牌威士忌是尊尼获加系列的顶级醇酿,2013年尊尼获加蓝牌提出了“敬致变革者”的主题。中辉文化传播作为其内容制造公司,延续在尊尼获加“语路”计划中对人物深度立体的挖掘,展现了当代中国三位来自不同行业的变革者,建筑设计师马岩松、实业家周少雄以及电影导演贾樟柯他们真实的变革故事,从而将“变革者”的精神传递给更多年轻人,激励他们踏上自己的变革之路,与变革者们一起前行。
Johnnie Walker Blue is a very premium alcohol brand and they have adopted the theme of “Salute to the Game Changers” in 2013. As Johnnie Walker’s content creation agency, ZH Communications continued the style of Johnnie Walker’s "Yulu" Project - exploring characters in a multi faceted manner; the aim is to show the real stories of three modern Chinese game changers from different industries - they are namely architect Ma Yansong, industrialist Chow Shaoxiong and director Jia Zhangke. The goal of this content creation piece is to salute to the true spirit of “Game Changers” and hope these real stories can motivate the younger generation to embark on their own “game changer” journey.
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