真实闺蜜故事打造百利闺蜜日

Baileys Sisterhood Day

作为一款专为女性打造的酒类品牌,百利甜酒计划在2013年推出“闺蜜日”礼盒装,中辉文化传播作为百利甜酒公关业务代理方,着力于建立百利甜酒与真实人物之间的情感纽带,找到中国本土服装设计师刘清扬进行跨界合作,打造“闺蜜日”礼盒套装,并且挖掘她与偶像剧女王陈乔恩、时尚摄影师王馨仪之间的闺蜜故事,邀请各类媒体对活动采访报道,成功提高百利甜酒在中国知晓度并将“闺蜜日”概念植入消费者心中。
As Baileys’ official PR Agency, ZH Communications is dedicated to build the emotional bond between Baileys and the real-life characters. ZH Communications chose Chinese native fashion designer Liu Qingyang to carry out this cross industry collaboration——creating a “Sisterhood Day” pack, and at the same time explored her sisterhood stories with “Idol Drama Queen” Chen Qiaoen and fashion photographer Wang Xinyi. Besides, ZH kept close contact with a wide range of media partners and managed to generate a huge amount of PR. As a result, the popularity and awareness of Baileys brand have been successfully elevated in China and the concept of “Sisterhood Day” has left a great impact on the consumers.
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