Baileys Sisterhood Day
As Baileys’ official PR Agency, ZH Communications is dedicated to build the emotional bond between Baileys and the real-life characters. ZH Communications chose Chinese native fashion designer Liu Qingyang to carry out this cross industry collaboration——creating a “Sisterhood Day” pack, and at the same time explored her sisterhood stories with “Idol Drama Queen” Chen Qiaoen and fashion photographer Wang Xinyi. Besides, ZH kept close contact with a wide range of media partners and managed to generate a huge amount of PR. As a result, the popularity and awareness of Baileys brand have been successfully elevated in China and the concept of “Sisterhood Day” has left a great impact on the consumers.