必胜客

Pizza Hut

必胜客Pizza Hut隶属于世界上最大的餐饮集团百胜集团旗下,是全球最大的比萨连锁店。2016起,必胜客开始从“食”跨越到了“尚”,通过一次次时尚跨界传递品牌的“食尚”观。 2017年,中辉文化传播操刀协助必胜客携手2017秋冬上海时装周进行新的突破,创作品牌主题静态秀 ——“必胜客食尚之旅”,邀请多位时装设计师及明星、潮人共襄盛举。 以网红爆款新品 ——“四拼爆料比萨”为灵感源泉,必胜客联手时装设计师的合作款T恤,搭配品牌自跨界时尚以来的全线时尚单品,中辉文化传播将主题静态展打造成为“必胜客跨界时尚”的回顾展,每一件时尚单品都十分抢眼!著名影星李小璐头戴由知名设计师Lina MA以必胜客LOGO为灵感所打造的高级定制礼帽,登场瞬间即刻惊艳T台。外模走秀环节更使现场嘉宾、媒体争先晒图社交网络。同时,中辉文化传播同期设置了必胜客线下门店,作为时装周分会场,为必胜客打造全新“食尚”形象,让年轻消费者感受“食尚”气息,提升品牌好感度。
Yum China subordinate catering brand, Pizza Hut, is the biggest chain store in the world. From 2016, Pizza Hut crossed boundary from “Food” to “Fashion”, delivering its own Fashion view to the industry. 2017, ZH Communications helped Pizza Hut cooperated with Shanghai Fashion Week 2017AW, held a static display “Pizza Hut Journey of Fashion” with several fashion designers, celebrities and hipsters. Designers took Pizza Hut's new “四拼爆料比萨” as inspiration source, designed customized T-shirts. With other Pizza Hut fashion items, ZH Communications made the static display to a Pizza Hut fashion retrospective, every fashion item was a highlight of the show. Famous actress Li Xiaolu showed up at the show as well with an advanced customized hat designed by designer Lina Ma. A great number of site photos were posted online by guests and media. Meanwhile, ZH Communications fixed up one of Pizza Hut offline stores as Pizza Hut Fashion Week parallel venue, in order to help Pizza Hut build a brand new fashion image and promote brand favor.