OPPO

OPPO Ulike 是OPPO旗下的高端女性手机子品牌,在国人心中知晓较高,然而以往广告形象却稍显飘渺。2012年,中辉文化传播为OPPO Ulike2新品上市项目度身定制了适合“享·自由”文化传播的整套沟通方案,挖掘“享自由”意见领袖Molly猫力、陈曼、曲婉婷,推动其“自由基金”计划的诞生,巧妙媒体资源开辟专栏以及进行深度报道,将OPPO Ulike品牌文化与精神切实落地。
OPPO Ulike is a high-end series of OPPO mobiles targeted at women. This sub brand has a relatively high awareness among Chinese consumers. However, it still lacks a clear and precise advertising image. In 2012,ZH Communications worked out a communication project titled “Enjoy your Freedom” exclusively for the OPPO Ulike2, which included a few well known celebrities KOL Molly ,Chen Man and Qu Wanting. This project kick started the " Oppo Freedom Fund " and ZH Communications stepped in here to make ingenious use of media resources to successfully publish in-depth reviews and articles in news and magazines. This shows ZH Communications persistence in combining the local culture with spirit of OPPO Ulike.
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