科勒

KOHLER

科勒是国际知名美国卫浴品牌,倡导“优雅生活”的家居理念。科勒厨卫素来追求“创新设计和卓越性能的完美结合”,因此设计和制造的产品比“艺术品还艺术”。中辉文化传播根据科勒理念以及不同产品特点,分别在上海和苏州为其策划两场符合品牌特性的发布会。用不同行业间的跨界合作方式,品牌与有影响力的艺术家之间的跨界合作,帮助增强品牌形象。 上海发布会凸显科勒高端质感,让优雅生活焕发了精致生活美学的魅力。邀请华语影坛极具影响力的电影人陈可辛导演加盟助阵,同时还邀请到国际著名建筑师梁志天以及科勒厨卫集团全球设计总监和科勒旗下奢侈品牌KALLISTA首席设计师在发布会现场进行高端会话。 苏州发布会凸显科勒艺术感,举办一场名为科勒Mix&Match混搭实验室为主题的静态展。邀请当代著名艺术家朱敬一和著名钢琴家顾劼亭亲临现场,通过互动式的呈现方式向年轻人群传递全新个性的家居设计理念。 凭借现场优雅的设计,将空间艺术推向极致,与科勒具有艺术气息的产品相得益彰,最大限度地充分展示产品,提高卫浴产品在消费者心中的高端优雅形象。
As an internationally famous American brand, Kohler is always advocating a house-living idea of “elegant life”. All its products are designed and produced more artistic than an artwork, in order to make an “perfect combination of creative design and excellent performance”. According to Kohler's mind identity and different features of Kohler products, ZH Communications planned two lauch events respectively in Shanghai and Suzhou, boundary crossing and cooperating with influential artists, in order to help Kohler to enhance its brand image. Shanghai launch event featured a high-end quality feeling of Kohler. Famous film director Peter Chan, international architect Steve Leung, Kohler Kitchen and Bath design director and the chief designer of KALLISTA were invited and did a top conversation on the scene. Suzhou launch event featured Kohler's artistic awareness, held a static display with the theme of “Mix and Match”. Famous artist Zhu Jingyi and pianoist Gu Jieting were invited and delivered a brand new house-living idea to all groups of young by an interactive way. ZH Communications helped Kohler to farthest display its products by the excellent field design, and successfully gave consumers an elegant image of sanitary products.
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