Acer Predator

Acer宏碁电脑,一个专注整合软件、硬件与服务的国际化的自有品牌公司。随着近几年游戏电竞市场的迅猛发展,Acer抓住机遇于2015年正式进军游戏电脑市场,为广大电竞玩家们精心打造了全新发烧级电竞品牌Predator掠夺者。作为Acer宏碁电脑的整合传播代理商——中辉文化传播为Predator掠夺者打造了一系列传播战役。 2016年8月,中辉文化传播联手中国最强《英雄联盟》战队EDG打造“全网首档互动电竞直播真人秀”——《掠夺者勇士训练营》,通过新品上线+游戏对抗+综艺模式+直播互动的全方位结合模式,打破传统直播营销模式。开辟直播营销新道路,直播数据强势登顶热门榜首,同时最高在线人数达31.9万人,累计观看次数661.8万,更有粉丝自主传播,形成二次有效传播。品牌口碑正面度上升27.53%。中辉文化传播成功为Predator掠夺者建立品牌营销金字塔,一举收获梅花网直播营销创新奖铜奖和《广告主》金蜜蜂奖银奖等多项重量级广告奖项!
Acer is an international private brand focused on integrating software, hardware and servces. As the rapid development of E-sports market these years, Acer entered gaming computer market in 2015 with its new E-sport brand Predator. As Acer's integrated communication agency, ZH Communications created a series of communication campaigns for Predator. 2016 August, ZH Communicatons created a web-widely first interactive E-sports live reality show --- with the best team of in China, combinating new product releasing, game battle, variety show and interactive live streaming together, data of the live streaming came top: near 320 thousand concurrent views and over 6.6 million views in total. Positive public reputation increased by 27.53% and had won several awards, such as “Meihua live streaming marketing innovation Bronze Award”, <广告主> Golden Bee Silver Award and so on.
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